from the in-the-cloud dept.

Now that President Obama’s federal health care reform is past its major political hurdles — and with renewed focus on out-of-control costs in healthcare — companies that sell ‘big data’ software are licking their chops. The reason: Healthcare has huge piles of information that is being used in new ways, to track patient admissions, spending, and much more. From hospitals to insurance companies, they’ll all need new ways of crunching those numbers. It’s basically an entirely new field that will dwarf the spending growth in traditional data-heavy industries like finance, retail and marketing, a Microsoft regional sales GM says.

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