from the don’t-sign-your-cover-letter-in-blood dept.
Not using standard job titles, not tying your work to real business results and not using the right keywords can mean never getting called for an interview, even if you have the right skills to do the job. I once heard advice to use the exact wording found in the ad when placing your keywords. I think you’re even more unlikely to get a job if you do some of the things on this list.