from the touch-makes-life-more-bearable dept.
The Register tells us that Microsoft has begun squabbling with PC manufacturers over the reasons behind the failure of Windows 8. Microsoft is ‘frustrated with major OEMs who didn’t build nearly enough touch systems.’ PC manufacturers have hit back, saying that they ‘would have been saddled with the costs of a huge pile of unsold units,’ claiming that customers actually avoided higher-end touch products which were available and instead bought lower-end, cheaper laptops while ‘Microsoft is not blaming itself for’ the failure of its own touch device, the Surface RT. The PC manufacturers’ claims that touch is the problem seem to be backed by reviews, and some educational rants from users and opinion from user interface design experts. However, Microsoft sees this differently . Microsoft is planning to strike back at the PC vendors in February with Surface Pro; with a shorter battery life and much heavier than a normal tablet, this is being seen as a direct competitor to traditional laptops. By using its desktop operating system franchise as a lever, Microsoft will be able to enter the lower-specification end of the laptop market with a cost advantage which make make life difficult for former partners such as HP and Dell. We’ve discussed previously how some PC manufactures such as Dell have failed in generational change whilst others have diversified to survive market chainges; Samsung with Android and the (still) bestselling Chromebook. ASUS with their successful Nexus tablets. We also discussed the ergonomic problems which are claimed to make touch screens unsuitable for PC use.
